Welcome to Le Club Lacoste
Lacoste is paying tribute to the enduring grace, vitality, and vigor of tennis, a fundamental part of the brand’s DNA, to kick off a summer celebration of sports at Selfridges. Drawing inspiration from the texture and visual elements of grass courts, Lacoste reimagines the conventional tennis scenery into a visually engaging and spirited experience, focusing on the essence of motion.
At the heart of the campaign lies the captivating transformation of our very own rooftop restaurant, Alto, now known as Le Club Lacoste for the summer. Drawing inspiration from the rich tennis heritage synonymous with the French fashion sport brand, the lines of the tennis court are creatively intertwined to form a visual and textural representation that exudes sophistication and modernity, all while honoring the sport’s influence.
Teaming up with Alto, Lacoste introduces a tennis-inspired menu showcasing special Lacoste cocktails such as the Rene, Cucumber Deuce, and Match Point Spritz, along with some impressive menu food offerings.
Beyond the rooftop restaurant, Lacoste has extended its presence to the rooftop terrace, where live tennis matches are to be showcased on digital screens, through out Wimbledon. The venue also houses a Lacoste archive, displaying images from René Lacoste’s remarkable tennis career and the original Lacoste polo shirt.
Come and join us at Alto and experience this unique takeover until July 21st.