From classic Margherita pizzas to spicy pepperoni and indulgent truffle toppings, pizza remains one of the UK’s favourite comfort foods. At San Carlo, we explored the nation’s pizza preferences to discover which toppings people love most, how tastes differ across the country and which Italian flavours continue to stand the test of time.
Inspired by authentic Italian dining traditions and the flavours served across our restaurants, this guide explores the UK’s favourite pizza toppings alongside classic Italian combinations loved around the world.
Whether enjoyed as a relaxed family dinner, a late-night takeaway or a long lunch with friends, pizza continues to be one of the most popular dishes across the UK. From traditional Italian pizzas topped with buffalo mozzarella and basil to modern combinations loaded with spice, meats and vegetables, there is a pizza for every taste.
At San Carlo, our pizzas are inspired by authentic Italian ingredients and regional flavours, balancing classic recipes with contemporary favourites.
Simple, authentic and timeless, the Margherita remains one of the UK’s most loved pizza toppings. Made with tomato, mozzarella and fresh basil, this classic Italian pizza proves that quality ingredients are often all you need.
Its popularity reflects the growing appreciation for traditional Italian cooking and simple flavour combinations.
Pepperoni continues to rank among the UK’s most popular pizza toppings thanks to its rich flavour and slight spice. Particularly popular in larger cities, pepperoni pizzas remain a go-to choice for casual dining and sharing occasions.
Earthy, rich and full of flavour, mushroom pizzas have become increasingly popular across the UK. From porcini and chestnut mushrooms to truffle-infused toppings, mushroom pizzas offer a more indulgent and authentic Italian-inspired option.
Aubergine has long been a staple ingredient in Italian cooking and continues to appear on many authentic pizza menus. Roasted aubergine adds depth and richness while complementing tomato-based pizzas beautifully.
Creamy burrata has become one of the most sought-after additions to modern Italian pizzas. Its rich texture and delicate flavour work perfectly alongside tomato, prosciutto, pesto and fresh vegetables.
At San Carlo, burrata remains one of the most popular Italian ingredients across both pizzas and starters.

Garlic remains one of the UK’s most-loved pizza flavours, often appearing through garlic butter crusts, roasted garlic toppings or classic garlic bread served alongside pizzas.
Simple additions like garlic oil, herbs and parmesan continue to elevate traditional Italian pizzas.
Luxury pizza toppings continue to grow in popularity, with truffle becoming a standout favourite for indulgent dining occasions. Truffle oil, truffle cream and shaved truffle pair beautifully with mushroom, burrata and parmesan-based pizzas.
Italian cured meats, olives, artichokes and roasted vegetables all remain popular pizza toppings inspired by traditional antipasto dishes. These combinations create richer, more authentic Italian flavours and bring a Mediterranean feel to modern pizzas.
Pizza preferences can vary significantly across the country. While classic Margherita remains a nationwide favourite, larger cities often favour bolder flavours such as pepperoni, spicy toppings and truffle combinations.
Guests looking for lighter, more traditional Italian flavours are increasingly choosing vegetable-led pizzas featuring mushrooms, aubergine, burrata and fresh herbs.
The rise in authentic Italian dining across the UK has also increased demand for premium ingredients and regional Italian-inspired pizza dishes.
Traditional Italian pizzas focus on simplicity, balance and high-quality ingredients. Authentic combinations such as Margherita, Marinara and Diavola continue to inspire pizza menus around the world.
Modern pizza trends, however, have introduced more experimental toppings, richer flavour combinations and elevated ingredients including burrata, nduja and truffle.
At San Carlo, our pizzas combine authentic Italian traditions with contemporary dining experiences inspired by restaurants across Italy.

From classic Italian pizzas and handmade pasta dishes to cocktails, wine and sharing plates, San Carlo restaurants bring together authentic Italian flavours in elegant surroundings across the UK.
Whether you’re enjoying a casual lunch, dinner with friends or a relaxed evening of cocktails and Italian dining, discover Italian restaurants inspired by the very best of Italy.
Book your table at San Carlo and explore our menus today.
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To celebrate National Pizza Day on the February 9th, San Carlo have commissioned a survey to discover what the United Kingdom really thinks about pizza. We asked 2000 people what their most liked and disliked toppings were, how often they ate pizza and how they ate it.
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When it comes to food, Italy offers more than just pizza and pasta. Each region of the food-loving country has its own special take on traditional cuisine, therefore we’ve created a culinary map of Italy to show you where you’ll be able to find the most authentic version of your favourite Italian dishes.